Human Centered Design – California Cowboy icon

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HUMAN-CENTERED DESIGN

Design Approach:

We start with you, the human. Not the shirt.

Conception

As industry veterans, we know that the story for most product design goes like this: “We need to make a shirt, so let’s design it like this.”  That design thinking is backwards. We ask questions;  What’s important to you in your life when you’re wearing our product?  What do you want to say to the world today?  With our customer at the center of our process, we deliver superior, distinctive, and more thoughtfully designed products.

Our vision is that the right product design will lead to more meaningful experiences and serendipitous encounters with those you’ve just met - or might meet - when you’ve holstered your tech.

SOCIAL TECHNICAL APPAREL